295 Regent Street

The first Theatre Deli space was a disused piano showroom (previously the Boosey and Co music shop), behind a discount bookstore, on London's Regent Street.

Theatre Deli - then Theatre Delicatessen, named by the founders Mauricio Preciado Awad, Jessica Brewster, Frances Loy and Roland Smith to show that they want their theatre to be "quality, fresh, organic; plus we want a deli on every corner eventually" - began life with a production of 'A Midsummer Night's Dream' directed by Frances 'Effie' Loy in 2008.

The dark, modern-dress, promenade production - drew a mixed review from Sarah Hemming in the Financial Times, and an outright pan from Lyn Gardner in The Guardian - an infamous one-star write-up

The company's follow-up in 2009 was the acclaimed Pedal Pusher, written and directed by Roland Smith, a true-life story of three cyclists (Lance Armstrong, Marco Pantani and Jan Ullrich) doing battle for the Tour de France in the 1990s, which garnered support from theatregoers and racing fanatics alike - links to write ups on Real Cycling here and The Guardian here

"In Pedal Pusher what Theatre Delicatessen managed to do with a couple of plastic chairs and some cycling shorts was pretty spectacular." - Time Out


Pedal Pusher was Time Out Critics' Choice of the Year 2009, transferring to the Edinburgh Fringe Festival in 2010.

Local Authority: City of Westminster
Partner Landlord: The Property Merchant Group
Click the production artwork to see more information
Artwork for A Midsummer Night's Dream of a person and a butterfly and an old Theatre Deli logo - the document is red, white and blackArtwork for Mercury Flur, including an image of an abstract butterfly - the artwork is red, white and black
Artwork for Mercury Flur, inclduing an image of an abscract butterfly - the artwork is red, white and black

A photo of three people from the show Pedal Pushers on bikes leaning towards the camera

Graphic of Elle and the Cabaret of The Cavendish Club LogoGraphic of an email signature that says 19-20 March Pay What You Can Deli London Broadgate

Marketing imagery for Pedal Pusher - the title is against a colourful blurred background
A white and bright pink graphic with text saying Help us fill in the missing pieces. Click here to add to the archive A white and bright pink graphic with text saying did you perform or develop work at this venue? Click here to add to the archive