Opportunity: Events & Sales Coordinator

Location: Theatre Deli Old Library

Contract: Freelance - variable hours

Purpose of Role

The Events & Sales Coordinator is responsible for selling, marketing and administrating events at Theatre Deli’s Old Library venue in Burgess Park Camberwell. They will support the venue to grow income for charitable activities by increasing the use of the venue and bar. Alongside this they will support the Artistic Director and Assistant Producer by marketing the artistic programme and help grow Theatre Deli’s reputation within the local community and build new audiences.

This role is an exciting new role that would suit someone looking for flexible working hours with a strong background in events planning and management.

Responsible to: Artistic Director & Venue Manager

Responsible for: Bar Staff, Event Staff

Main Responsibilities

Event Coordination

  • Develop and implement Theatre Deli Old Library event hire strategy to grow income through event hires and sales, including weddings
  • Respond to and manage event hire requests from initiation to completion
  • To maintain a positive relationship with all external event bookers
  • Developing new ideas and offers for the venue events calendar
  • Working in line with budgets and events hire targets to increase the number of profitable and diverse events being held at the venue
  • Liaise with external suppliers and negotiate quotes
  • Identify partnership opportunities with local venues, suppliers and event services
  • Managing and booking events staff
  • Managing and buying bar stock
  • Managing event budgets


  • Marketing the venue as a event destination
  • Writing marketing & sales copy for events
  • Creating and delivering a wedding and events brochure
  • Keeping the Theatre Deli website and other social media platforms up to date with sales information
  • Assisting with all elements of marketing activity including, but not limited to advertising, direct mail, print distribution, emails and promotions
  • Jointly responsible for the accuracy of all marketing communications and maintaining the Theatre Deli brand at all times
  • Evaluating all marketing initiatives and sales patterns both on and offline

Working at Theatre Deli - Person specification

Company Responsibilities

  • Being an advocate for Theatre Deli, having a clear overview of all Theatre Deli’s activities and how they relate to its charitable mission
  • To maintain the highest possible standards of behaviour in the workplace to ensure a safe and supportive environment
  • Supporting artists - attending showcases, opening and press nights, providing feedback, and joining in when required
  • Adhere to, and actively contribute to all CurvingRoad Ltd. policies, including Equalities (diversity, access and equal opportunities), Environmental and Health & Safety.
  • Maintaining the highest possible standards of communication and customer service

Essential Company Attributes

  • Experience of event management, event planning & marketing
  • Excellent leadership skills with the ability to inspire and motivate a team and win the confidence and respect of colleagues and external contacts
  • Excellent interpersonal and communication skills with demonstrated ability to build trust-based relationships both internally and externally
  • Excellent organisation and time management skills
  • The ability to remain calm under pressure, with an ability to deal with a fast-moving, dynamic workplace
  • The ability to efficiently and quickly problem-solve and find solutions
  • An ability to manage the detail while maintaining a view of the “big picture”
  • The ability to maturely deal with difficult people and create solutions
  • Experience of and confidence in using Word, Excel, Powerpoint and Google’s suite of cloud based IT systems
  • Experience of website administration, particularly in the use of Mailchimp
  • Experience of working with financial systems and budgets
  • Confident public spokesperson for the company with both internal and external stakeholders and clients

About Theatre Deli

Theatre Deli expands opportunities for people to make and experience art.

We passionately believe in the social, psychological, political and economic benefits of making and experiencing art and culture. Our mission is to enable people to make art for themselves, for others and for their communities.

To create these opportunities we believe in doing things differently, providing alternative ways of experiencing art from what's traditionally on offer or finding completely new opportunities where there weren't any before.

We partner with a range of people and organisations to enable access to alternative spaces, places, activities, events, artists and artforms.

To deliver this Theatre Deli focuses on creating positive change in 3 key areas:

Changing spaces: We change the way people engage with and perceive city centre spaces, providing artistic interventions that challenge traditional uses of buildings and resources, and making them inclusive and accessible spaces of creative activity. We want creativity to be interwoven into everybody's everyday lives.

Changing perceptions: We support and make work that pushes boundaries and removes barriers. Our art, activities and spaces are visceral: for people to participate in, play and interact with, touch and immerse themselves in. Unlike traditional arts spaces, our venues are open spaces for collaboration and the collective, where different groups of people can come together and have the creative freedom to find new ways of working.

Changing careers: We develop artists by providing transformational education and opportunities for those working in the arts that gives them the skills, time and attention to make a step-change in their practice. Above all this we support artists make work and get it on stage.   


Hours: Variable - dependent on needs of the business.

There will be some set hours to fit organisational schedule including meetings and viewings.

Pay: £11.00 base rate per hour + commission

Holidays: Pro Rata 28 days per annum including Bank Holidays

Contract type: Contracted per month on a rolling basis

Probation: n/a

Notice period: 2 weeks

Closing Date: 12pm Monday 29 October 2019

If you wish to apply please send a copy of your CV accompanied by a cover letter to our venue manager Emma at [email protected]