Parade World are building a global marketplace that connects independent skateboard shops to global consumers.

Their mission comes at a time when independent retailers are struggling to compete with dominant retailers. Furthermore, as retail moves increasingly towards online, they lack vital knowledge to market themselves and are losing out to the mega retailers who have the eCommerce scale and know-how.

They are providing a global platform to give these small, unique and community driven stores a larger voice and in doing so, they want to democratise the playing field. All of this is centered around the love of skateboarding.

Find out more here.